S E L E C T E D   C L I E N T S

AXA Advisors
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Citibank
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Chase/Chemical
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Guardian
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JP Morgan Private Bank
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Merrill Lynch
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Neuberger Berman
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New York Life
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Park Avenue Securities
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SouthTrust Bank
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UBS Paine Webber


Collateral that
Supports
your Brand

Whether you're offering customers value-added, educational support or making a product push, collateral needs to be distinctive, engaging and supportive of your brand image and strategic marketing objectives. EC Communications produces financial collateral of all kinds, directed to high net worth individuals, retirement plan participants, mutual fund shareholders, brokerage clients, credit card customers and all other consumer markets.


W H A T  W E   D O
• Direct mail: letters, postcards and packages
• Product brochures and web content
• Educational brochures and web content
• Multi-lingual materials, including Spanish, Korean and Chinese

SAMPLE TOPICS
• Retirement planning
• College planning
• Women and finance
• Tax law changes

 

C A S E   S T U D Y
Leveraging the Neighborhood

Problem: The client saw a market opportunity when another bank closed several branches in the Bronx.

EC Communications produced a series of postcard mailings using local Bronx icons (the Bronx Zoo, the NY Botanical Gardens, etc.) to reinforce the bank's message of commitment to the community.

A series of three targeted mailings to non-customers invited them to come into the closest branch and get free tickets to the attraction (and a sales message on the benefits of opening an account).

Result: Response was so high that not all requests could be fulfilled. Ultimate conversion of non-customers far exceeded projections.