S E L E C T E D   C L I E N T S

Booz, Allen & Hamilton
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Chase/Chemical Bank
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Deutsche Bank/
Bankers Trust
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Dreyfus Corporation
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JPMorganChase
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Jefferies & Company


Marketing
Communications
to Meet Your Objectives

All businesses, large and small, need to plan how communications fit into their strategic efforts. EC Communications specializes in market planning and strategic communications, including:

• E-marketing. Raise the visibility of your product or web site with a planned e-marketing campaign.

• Merger and acquisitions communications. Retaining staff and clients is critical to a successful merger or acquisition. EC Communications has worked with Chase, Deutsche Bank and others who have merged or acquired businesses. We know what works—and what doesn't!

• Market plans. Before you spend money, let us help you define your strategic goals: target market segments, brand identity, competitive differentiation, pricing and distribution strategies. Then we'll help you develop the specific communications strategies that will help you meet your objectives.

W H A T  W E   D O
• Strategic marketing plans for traditional and e-businesses
• Internal and external communications packages for mergers and acquisitions
• Identity and branding campaigns
• Reports, Proposals and Responses to RFPs

C A S E   S T U D Y
Retaining Key Clients and Staff in a Merger
When an international commercial bank took over the Corporate Trust business of another bank, they formed a transition team to ensure that all aspects of the changeover proceeded smoothly. EC Communications was engaged to create a series of ongoing communications with clients and staff, including newsletters, on-line updates, time lines, org charts, etc. As a result of this coordinated effort, the new company was absorbed with nearly 100% retention of key clients and staff.